Confusing “Character Building Lego” Reaper killer UAV

Am I misunderstanding what’s going on here? Is Lego selling killer drone play kits? And attack jet kits? And does “Character Building” refer to constructing a character from Lego to play with, or is it making the case that playing with military-themed Lego will “build character”? I’m going to assume the less ironic option, I guess.

(via Greg Foster)

2 Responses to “Confusing “Character Building Lego” Reaper killer UAV”

  1. Rocky Acosta Says:

    Nintendo almost lost their early market dominance because they hesitated (for a time) to produce violent video games. Perhaps the military theme is an example of the toy industry catering to a certain market rather than shaping it.

    Lego occupies an odd niche when kids are switching to digital entertainment and many types of toys are becoming obsolete (I was trying to find a “bouncy ball” the other day, lots of people didn’t know what I was talking about). They bridge the gap with things like programmable Mindstorms robots, but those don’t preclude kids from building their own character by making killer-robots.

  2. Alexander Says:

    Twisted, but I don’t think this is actually a Lego product.

    Some companies appear to make Lego “compatible” kits that are much more militaristic/violent than the Legos I grew up with. I don’t know if these are licensed by Lego, but I don’t see any reason why they’d necessarily have to be (since key Lego patents have expired)…

    http://www.amazon.co.uk/100-Lego-Compatible-Anti-Aircraft/dp/B00466ZHWK/ref=pd_sxp_grid_pt_2_2

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